Books

If The 14-Year StartUp was the story of building a business against all odds, It’s About Time is the story of what comes next. Here, Tshepo pulls back the curtain on the lessons learned at BRIMA’s frontlines – from near collapse to reinvention, from instinct-driven hustle to systems that last. With honesty, humour, and hard-won wisdom, he shows that success isn’t only about profit or growth. It’s about time: when to hustle, when to pause, when to lead, and when to let go. For every entrepreneur ready to scale, stumble, or start again – this is your invitation. It’s your time.